Niche Clarity Program

(for small business owners and practitioners only)

  • Is defining your target market more complicated and frustrating than you had ever imagined?
  • Do you keep trying to be everything to everyone?
  • Are you making too little while working too much?

If you answered yes to any of these questions, chances are you jumped into your business with both feet without preparing the way. As a result, you find yourself spinning your wheels, trying to be everything to everyone, and not having much energy to invest in creating a dynamic business plan that will give you the return and the satisfaction you are looking for.

The key to a solid business plan and a profitable business is knowing who your target market is, what their needs are, and how you can fulfill these needs. This is where the Niche Clarity Program comes in.

Niche Clarity is a five-part coaching program to help you identify the sweet spot of your business; where what you have to offer and are passionate about meets what your clients need and are willing to pay for.

 

The Niche Clarity Process


Session 1. Preparing the Way

In our initial session I’ll give you several tools to help you focus in on your passion.

Session 2: Brainstorming

Together we’ll use a fun brainstorming exercise to create a list of up to 10 possible ideas for you.

Session 3: Synthesizing

We’ll work together to reduce your top ten ideas down to the core themes and your overriding purpose in running your business.

Session 4: Verifying and Planning

Having a clear sense of your niche is just the beginning of the journey. It’s an essential piece, but it’s not the end. Verifying that your niche idea is viable is critical to your success. In this session we discuss several ways you can test your ideas and get feedback from your target market.

Session 5: Putting It All Together

In this final session we will review your findings and discuss how you can begin to implement your new programs and services into your marketing plan.

If you want to discuss the benefits of working with a professional life coach to determine your niche contact Open for Success today.